Fashion photography has a particular purpose: to sell products, such as clothing, accessories, and jewelry. Advertising campaigns are used to publicize the brand, a line, and, specifically, an article. We list some elements to take into account to enable you to get the best out of fashion photography.
When it comes to fashion photography, it is necessary to maintain communication with all the areas involved; It is essential that everyone knows the creative idea, so the makeup artist, stylist, costume designer, and photographer will work under the same line.
Garment photography has many techniques depending on the purpose of the message, and something is specific that this garment is the focus of attention. A white background will always deal with the model Working with a model is something very recurring, so you must establish communication and create a bond of trust so that the workflows. Remember to talk to them to get the idea you have in mind when you are taking the pictures. Probably, the best option to highlight any article, if it is white, you can choose to darken the photo to gray tones.
When it comes to jewelry, bags, or belts, the white background also helps, but using soft light will undoubtedly make a difference. With this, you will be able to avoid the formation of shadows in the edition, and It will be challenging to eliminate.
Knowing precisely what the client expects is extremely important to know where to focus your work. Clarify all the doubts you have before and during the process. Study the brief and, if possible, be present at the time of its development.
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